Jack Daniel's Honey

Promotional artwork for local bars featuring the Jack Daniel's Honey in their repertoire.

Task

Creating something nice that blends in with multiple surroundings, backgrounds and styles, while featuring the "bee" as main theme.

Approach

Clear acrylic was laser-engraved and colored with a second surface translucent vinyl, which allowed the later added LED to increase the eye-catching character of the product.
Honeycombs where added in silver to try to make the piece harmonic to blend in. Black lettering and vintage gold were used to color the logo.